By looking at the healthy benefit of both sides of rice it turns out that that brown colored rice is more healthier than white rice. The fiber, supplements and plant compound found in brown colored rice increase the feeling of fullness and as a result, people eat fewer calories. It has been seen that eating brown colored rice is useful specially in weight reduction. 

As for white rice, researchers conducted a study between white rice consumption and weight gain are quite confusing to think. Some studies show that a dietary pattern high in refined grains like white rice can lead to weight gain and obesity, while a few other studies have found no connection between the consumption of white rice and obesity. In fact, white rice was linked with weight loss. This indicates that both kinds of rice can be included in your weight loss plan.

Weight gain depends on the portion of food you consume in a day. All the foods we consume is nutrition-rich and benefits us in some or the other way. But it is the quantity of food you consume that actually harms you.
There is enough evidence to prove that rice is not fattening at all. It all depends on the quantity of rice you consume in a day.
Numerous studies have shown that serving food in a larger quantities or big container increases the intake, regardless of the type of food being served.
In order to decrease the intake of rice, serve it in a small bowl. Rice can be both fattening and weight loss friendly, it all depends on the serving size.