What is the Best SocMed Platform and Why is it Reddit? #MYFAVORITESOCIALMEDIA 

In this new era wherein there is a surge of technological advances, not to mention how the typical learning approach has gone online in most countries, people nowadays heavily rely on the Internet more than ever. During these strange times where the headlines are all about the novel virus, pandemic, quarantine, death tolls, people try to find normalcy and ways how to deal with these. This is where the never-ending list of entertaining, informative, and growing social media platforms comes in. There is a wide range of available social media platforms now - from the sites where you can publish serious news to platforms where entertainment and silly contents are guaranteed. However, did you hear about that platform where both of these are offered, and a lot more contents? Here, let me introduce to you another social media platform, which you have already probably heard about but do not actually subscribe to it yet.

If you are up for a healthy discourse with a bunch of strangers you meet online, or want to find people in the same niche and circle as you are to discuss something fun - say, a book or movie you just finished last night, or share about your fondness of cats, Reddit is definitely the place for you. According to Alexa, Reddit is the 17th most popular site globally, as of this writing. Fundamentally, it consists of numerous forums and communities where users can freely post, interact, and even chat with each other. Since its release in 2005, Reddit has continuously improved and offers new features to its growing consumers.

Did it pique your curiosity yet and want to try it out but got overwhelmed with the abundance of contents in the homepage? That’s understandable, so stay for a bit more because here’s everything you must know about Reddit!

Let’s start off with a quick introduction about the frontpage. The contents that appear there are the currently trending ones, which you can sort out and personally customize by how you want it to be - first, by joining communities that interests you, and second, by choosing a certain button from the ribbon menu, located just below the “Create Post” tab. The menu includes Best, Hot, New, Top, and Rising.

There is also a search engine at the top part of the page to help you search for topics and communities that belong to your niche. Don’t worry because everything - literally, everything is there. From serious and committed topics such as politics, debate, science, journalism, petitions, to entertaining topics like movies, songs, sci-fi books, lifehacks, KPOP, or just the horrible memes from Facebook, wholesome posts and stories for the pursuit of making your day better, having a good laugh, or just getting rid of the boredom - Reddit, together with its millions of users, make it possible for everyone.

As much as its entertainment and information purposes, Reddit does not stop there. It is also a good platform for marketing wherein small or big businesses can effectively utilize to introduce their brands to a much bigger market.

Reddit is a place where brands do not forcibly impose their products and messages to the consumers. Rather, it is an effective tool to connect with them. A great example is when fans of a specific series, The 100 for example, make a community to cater the members of its fandom where they can freely talk about the show, share insights, analysis, theories, and even spoilers. Personalities can even make use of such communities to connect with their fans and conduct interactive activities such as AMA or the Ask Me Anything, and stuff like that. Another example is when a sub-Reddit is created to talk about a certain brand’s new releases, new features, latest announcements, and it can even serve as a platform for the brand’s customer care service where they can efficiently answer consumers’ inquiries. For instance, the latest iPad Pro 2020 released by Apple which is commonly discussed in the community related to the brand, in this case, the r/apple. This is where the users direct and post their related contents such as analysis, opinions, rumors, and a lot more. Though sub-Reddits are generally created by fans and not by the brand itself, it still plays a big role in its marketing strategy. 

Recently, Reddit developed its feature called “Karma” points which limits the capability of the spammers to bombard you with contents not related to the community you signed up for. Beside a post, both downward and upward arrows can be seen together with a certain number. This number indicates the amount of karma the post has and these points can grow as the algorithm allows the post to be viewed by other users as well. You can up-vote or down-vote a post and that entirely depends on you. This feature is perfect to police annoying spammers and prevent them from supplying unrelated content.

Like other applications, Reddit also offers Reddit Premium where you can access exclusive content with no advertisements at all, try out new features before they even get released to the other side of Reddit, and it also gives you a pass to access r/lounge, an exclusive sub-Reddit where you can interact among the brightest minds of the Reddit Community. All these perks and more with just $6 subscription a month. Either way, sticking to the regular Reddit version or paying for the premium one does not hinder you from having fun and enjoying the best things Reddit can offer.

What is the best social media platform and why is it Reddit? Simple. It is a platform for everyone - a famous application where it offers almost, if not all topics, and gives voice for all, whether you are a famous icon or just a random introverted student trying to make his/her way to college life. It is popular but at the same time, does not have the same amount of trolls, toxicity, and non-sense posting unlike with Facebook and even Twitter. The communities make it even more a safe space for people with the same liking. You can literally talk about everything and people will respond with the same context and substance as yours, given that it is in the right community. It’s the best feeling, right? Finding people whom you can connect with instantly and gives you the same energy back. “The front page of the Internet” - that is what Reddit advocates for, and admit it, they are unstoppable from doing so.


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