Daughter helps father save his taco truck business with heartfelt tweet
Giselle Aviles posted a plea on Twitter to help her dad's struggling food truck — and it worked.
Giselle Aviles helped bring business to her father's taco truck, Taqueria El Torito.
Giselle Aviles helped bring business to her father's taco truck, Taqueria El Torito.@taqueriaeltoritoofficial/Instagram
Sept. 17, 2020, 5:05 AM PST / Source: TODAY
By Erica Chayes Wida
A young woman's tweet to help her father's struggling taco truck recently went viral and garnered support from people all over the country.

Throughout the pandemic, Taqueria El Torito had been hanging on by a thread. On Saturday, after the truck only pulled in $6 for the day, the owner's daughter, 21-year-old Giselle Aviles, took a chance on social media to boost business. On her personal Twitter account, which is now private, Aviles wrote a short and sweet note to followers asking they spread the word about her family's mobile taqueria in Humble, Texas.

"I wouldn’t normally do this, but my dad’s taco truck business is struggling, he only sold $6 today. If you could retweet, I would appreciate you so much," she wrote, accompanied by the taqueria's address.


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Since Saturday, the post has been retweeted over 10,000 times and Aviles' family taco truck has sold out on multiple occasions.

According to Aviles, her father Elias, who single-handedly runs the taco shop, was never familiar with how social media worked, especially for advertising.

"He doesn’t believe he has 2,000 retweets ... or get what that means!" Aviles wrote.